A woman with long dark hair smiling, holding a laptop and a notebook, with a stainless steel tumbler with a pink straw, standing in an elevator with a wooden handrail and a light-colored wall.
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Where strategy meets storytelling for brands ready to shine.

editorial-led content marketing, brand messaging & copywriting

Meet the founder

A woman with long dark hair, wearing a blue checkered top and white skirt, sitting on a brown leather couch in a warmly lit room with a large white modern lamp beside her.

Lucinda Starr

Founder & Director

Lucinda has worked for over a decade in digital publishing, media, and content marketing. She's pitched, produced, edited, and commissioned stories for Broadsheet, Concrete Playground, Eat Drink Play, and BuzzFeed Australia. She's also worked in fast-paced digital agencies across accounts like Four Pillars Gin, Chifley, and Jacob's Creek Wines.

Today, Lucinda brings her editorial and marketing skills together to help brands build authority, boost credibility, and contribute to culture. From whitepapers to trend reports to messaging frameworks, she gives brands an ownable voice that earns attention.  

Plus, you'll find Lucinda writing about her favourite places to eat and drink in Sydney on Substack. Subscribe to Note Worthy Dispatches to never miss an issue.