The Observatory
Your viewing platform for the brightest content and creative insights, curated for ambitious brands.
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A note from Luci
You might notice things look a little different around here. That’s intentional. To mark our evolution, we’ve rebranded.
5 Female-Led Brands Making Waves In 2025
From cult condiments to game-changing podcast platforms, the female-founded brands we’re spotlighting are building real momentum, backed by powerful, unique ideas and authentic stories.
Changing the World Through Art and Allyship
Rachael Sarra’s work blends art, activism, storytelling, and softness. Her presence at Content Summit was a timely reminder that our industry doesn’t just need new trends. It needs new values.
9 Aussie Startups Led By Female Founders
Whether it’s a new business model, a creative idea that’s been well-executed, or powerful marketing that appeals to its audience, these female founders have helped to shake up the startup ecosystem for the better.