From luxury resale to fraud infrastructure at VerityAI: Lauren Kennedy on the pivot, the pregnancy, and the bigger bet she couldn't ignore.

Meet Paloma Newton, the commercial operator building Elita, the world’s first pet longevity platform built on biology. On pivots, leadership, and the mission to give dogs more good years together.

Meet Kara Cummins, co-founder of Wear Next, the app helping everyday people get dressed with confidence using the clothes they already own.

The post–International Women’s Day hangover and what this exposes about how big brands operate.

Ballet in New York. Gaming marketing in Sydney. Ponnd co-founders Remi Dooley and Bella Cipolla on the wildly different paths that led them to build the future of professional networking.

Brand consultant Holly Chapman spent three years sitting on her Substack before pressing publish. In The Creative Files, she opens up about portfolio careers, working-mum guilt, and still wanting the big career.

From semi-competitive skier to brand marketing consultant and community founder, Alex Neilson's career has never followed the script. In The Creative Files, she shares why she no longer sees the 9-5 as the safe option, and what finally gave her the courage to back herself.

Wondering how to create a content marketing strategy? Discover the best content marketing strategies for small businesses (step-by-step guide included).

Briella Brown, co-founder of Biolae, on why perimenopause has been overlooked for too long, the power of clinical rigour in a crowded wellness market, and why distribution is everything in the early days.

Maddi Ingham didn't set out to disrupt payments. She set out to save nature. Here's how GreenPay became the business case for purpose-led profit.

Ash Horovitz built mynd from her own experience with anxiety, and she's building it in public, with radical honesty. In this Founder Files conversation, she shares why vulnerability is her greatest asset.

For women, the dictionary hasn’t always been on our side. Today, more women are building the brands. Writing the copy. Setting the tone. Choosing the words. Because copywriting can do so much more than sell products. 

Sienna Belle went viral to 13 million people within weeks of launching CHOPIT. Here's what that moment revealed about building a brand that's more than just a beautiful product.

Meet Rach Tucker — strategy director by day, founder by night. In our first Founder Files interview, she shares how she's building a community around Smooch Drinks, Australia's first arousal-enhancing functional beverage, before a single can hits the shelf.

Choosing a content marketing agency? From green flags to red flags, here's how to choose a content marketing agency that leads with strategy, not just production.

You might notice things look a little different around here. That’s intentional. To mark our evolution, we’ve rebranded.

From cult condiments to game-changing podcast platforms, the female-founded brands we’re spotlighting are building real momentum, backed by powerful, unique ideas and authentic stories.

Rachael Sarra’s work blends art, activism, storytelling, and softness. Her presence at Content Summit was a timely reminder that our industry doesn’t just need new trends. It needs new values.

Whether it’s a new business model, a creative idea that’s been well-executed, or powerful marketing that appeals to its audience, these female founders have helped to shake up the startup ecosystem for the better.