A note from Luci
I’ve been thinking a lot about the early days of Starr Studio. The decision to go “all in”, kick the label “freelancer” to the curb and build something bigger than myself.
It was 2019. I spent the summer break teaching myself how to build a Squarespace site. Scrappy is one word for it, but we all have to start somewhere, right?
At the time, I talked about “we” as if I had a whole team and it all figured out. But in reality, it was just me, my laptop and a desire to turn my love for words and storytelling into a viable business.
Within a year, I realised DIY just wouldn’t cut it. I brought on a graphic designer to rebuild it all and give us our first proper set of brand guidelines, logos, and business cards (48 of which remain unused in my office drawer to this day).
Our OG branding got us started. But a lot has happened over the past 6 (nearly 7!) years.
If I could go back in time, I’d tell myself that getting started isn’t the hard bit. It’s what comes next that really tests you as a founder.
The grit to keep showing up when your biggest client ends their retainer unexpectedly.
The resilience to post another job ad when new hires don’t work out.
The guts to back yourself in big pitches when the room sees you as the underdog.
But despite the missteps, wrong moves, and messy middle, I’d tell her it’s worth it.
Because on the other side? There’s an agency and a team better than she could have imagined.
You might notice things look a little different around here. That’s intentional. To mark our evolution, we’ve rebranded.
Starr Studio 2.0 is where cosmic confidence meets editorial edge. We've built a brand world that feels lived-in and textured, blending analogue nostalgia with digital polish.
Expect messy-meets-curated moments: coffee-stained notebooks alongside sleek animations, Polaroids mixed with elegant serif fonts. It's the visual equivalent of our approach: human-led creativity that's thoughtfully executed and undeniably original.
We’re done playing it safe. We’re done trying to be everything to everyone.
We're an all-women team of strategists and creatives ready to partner with female founders and challenger brands who refuse to settle for generic. If you're looking for unique ideas, impeccable taste, and a team that gets it, you've found your people.
Welcome to our new era. I’m so happy you’re here.