The Observatory
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The Founder Files with Paloma Newton: Why "More Good Years Together" Begins Long Before Your Dog Gets Sick
Meet Paloma Newton, the commercial operator building Elita, the world’s first pet longevity platform built on biology. On pivots, leadership, and the mission to give dogs more good years together.
The Founder Files with Kara Cummins: Why Your Next Outfit Is Already Hanging In Your Wardrobe
Meet Kara Cummins, co-founder of Wear Next, the app helping everyday people get dressed with confidence using the clothes they already own.
The Founder Files with Briella Brown from Biolae: Setting a New Standard in Women’s Health
Briella Brown, co-founder of Biolae, on why perimenopause has been overlooked for too long, the power of clinical rigour in a crowded wellness market, and why distribution is everything in the early days.
The Founder Files with Maddi Ingham from GreenPay: Turning Payments Into A Force For Good
Maddi Ingham didn't set out to disrupt payments. She set out to save nature. Here's how GreenPay became the business case for purpose-led profit.
The Founder Files with Ash Horovitz: Turning Personal Struggle Into mynd’s Greatest Strength
Ash Horovitz built mynd from her own experience with anxiety, and she's building it in public, with radical honesty. In this Founder Files conversation, she shares why vulnerability is her greatest asset.
The Founder Files with Sienna Belle: What CHOPIT’s Viral Moment Revealed About Building A Brand
Sienna Belle went viral to 13 million people within weeks of launching CHOPIT. Here's what that moment revealed about building a brand that's more than just a beautiful product.
The Founder Files with Rach Tucker from Smooch Drinks: Before You Have a Product, You Are the Product
Meet Rach Tucker — strategy director by day, founder by night. In our first Founder Files interview, she shares how she's building a community around Smooch Drinks, Australia's first arousal-enhancing functional beverage, before a single can hits the shelf.
5 Female-Led Brands Making Waves In 2025
From cult condiments to game-changing podcast platforms, the female-founded brands we’re spotlighting are building real momentum, backed by powerful, unique ideas and authentic stories.